 Las Vegas is an icon when it comes to hosting trade shows, conventions, and expositions. Heather Phillips is the proud owner of Booktradeshows LTD. Their business is in Las Vegas off of Windmill Lane and Bermuda Road. Booktradeshows was up and running and legal in February 2019. Heather is originally from Alaska then lived in Washington State for some twenty years before moving to Las Vegas. She has been an entrepreneur and business owner most of her life with experience in the insurance, legal, and mortgage industries, also working street fairs and county fairs and carnivals. Heather admits that she did not choose this business, it chose her. With experience in networking, understanding people and of building trust, while being able to maintain business relationships, Heather fine tunes the customer needs to make it all come together. Booktradeshows.com is a booking company for exhibitor and sponsor booths at trade expos, conventions, and trade events for various profit and non-profit industries. Her services are available within the United States and internationally. Heather operates her company on three cornerstones. The first cornerstone being to develop a positive family orientated working and business relationship with businesses of all sizes. This is to help navigate the world of exhibition hall, booth booking, including brokering and business concierge services. First answer the important question, is the purchase event worth your company’s investment as an exhibitor? Heather believes that in a holistic sense, a customer is not just a company, we become an extension of that company, a division of that company. Booktradeshows.com has relationships with exposition companies and event planners in many different industries, creating more opportunities to reach potential new customers. The second cornerstone is staffing. Where your company does not have staff, we take care of that for you. Workers, artists, entertainers, authors, motivational speakers, whatever your show managers need. Also, if you need printing work, we have local print shops ready to assist. The third cornerstone is we work with businesses to ease the chaos of, and to help navigate the challenges of booth booking. We are here to help companies make informed decisions and create clear solutions. Our event managers get to know you and your company. Together, with our customer service team, all the research is done for you. This way we are making it faster and easier to make decisions and eliminating unneeded and excess expenses. Booktradeshows.com innovation, passion, and superior customer service equals consumer satisfaction and company success. This sets us apart from competing businesses. The biggest challenge was being new to Las Vegas. Even though it is a vast city, Las Vegas is very small in the business sense, a very close-knit community. Another challenge was understanding websites, SEO, google reviews, and social media. Hiring a professional who specializes in this proved to be invaluable. Technology has been the biggest part in allowing access to people across the globe, virtually allowing us to use all of our senses. Most of our new customers come through referrals. Networking is a huge asset! Heather stated, "Next year, 2020, we are going to grow. There are so many trade shows in Las Vegas and there is a lot involved in having access to all the trade shows which is what we provide. The plan is to hire new event managers, more customer service team members, and to move into a bigger building here in town. To continue to work tirelessly, to cultivate new business opportunities while expanding in the global marketplace. Continuing to be a valuable resource to customers and be a bigger impact here in Las Vegas. The most exciting part about 2020 is that Booktradeshows.com has partnered up with a non-profit to do a brand-new format for conventions. A virtual exhibition on behalf of non-profits in building relationships. It will be a ninety-day virtual trade event with some traditional aspects woven into it. This is the wave of the future. Very exciting to be a part of. Technology is changing everything. We will be launching a lot in 2020. Booktradeshows has the experience, knowledge, and skills to help decide first and foremost if the purchase event is worth your company’s investment as an exhibitor, and whether or not a global trade event is for your company." If the answer is yes, this company can make it happen. Bookingtradeshows.com will become an invaluable resource and asset to meet all of your company’s needs. Understand your goals, have a detailed plan, formulate a strategy, establish target markets and destinations that fit your business will help to ensure the achievement of your company’s goals.  BookTradeShows.com: Phone : 702-684-7079 Website: www.booktradeshows.com Email: heather@booktradeshows.com Facebook: www.facebook.com/booktradeshows Instagram: www.Instagram.com/booktradeshows Thank you Heather at BookTradeShows.com for sharing your story of success with the Las Vegas Business Review and our community.
 Have an outside event coming up in the desert where you need to entertain adults and children? Or are you ready to give your kids one of the most entertaining birthday parties. Where you can entertain children of all ages and they’ll be talking about it for weeks to come? Let us introduce you to A Bounce Above The Rest. A Bounce Above The Rest offers the complete package, from bouncey houses, waterslides, foam parties, party rental supplies, games, tables, chairs, concession stands, and all your party supplies to ensure your guests have a blast. Owner, Gary has such high standards in cleanliness, punctual timing & outstanding customer service. These attention to detail qualities explains why this company has five star reviews across Yelp and Google! Through word of mouth and referrals, A Bounce Above The Rest is growing at a rapid rate. So, Tell me about your business. What does A Bounce Above The Rest offer its clients? We are A Bounce Above The Rest, we offer bounce house, party rental supplies, tables chairs, combo slides, waterslides, concessions, such as popcorn machines, snow cones machines, cotton candy, tents, all kinds of games, carnival games, foam parties. Our company focuses on three main things and that is: safety, cleanliness, and customer satisfaction. We always want to make sure the customer always has a good experience and we are there to provide fun! We deliver fun! Its a fun business. These are fun products, kids have a good time at birthday parties, at festivals and large corporate events. When did it start? What year? We purchased this business about a year and a half ago. What was it that made you want to buy this business? This is a fun business! The equipment was clean and in good shape. We didn't want to be of those filthy or disgusting bounce houses, so if we did this business, we wanted to make our stuff was in good shape and clean. What was the toughest thing you went through when opening? We are growing so fast, its tough to find staff to meet the demand. We're looking for a certain personality that can interact well with the customer, be efficient, can get equipment up in a timely manner, making sure its clean, secured down and safe and that our customer is happy. If you had to start over from day 1 what would you have done differently? I think we would have done a little more marketing, managing the groove. Getting the right marketing from the beginning, because at that time this was a new industry coming from manufacturing. Also making sure we have the right products and right equipment when we got there, because we always want to make the customer is happy. Currently mostly our marketing is just through word of mouth. We are so busy already. We are careful, if we do more marketing, how well would we be able to fit the demand. What is the toughest part about having a business in 2019? This goes back to managing growth, finding the right talent; with such a good economy, business is good. We are just making sure we management it, making sure we have he right people in place, and our customers are happy. What sets A Bounce Above The Rest apart from other competitors in Las Vegas and Henderson? Our business serves Las Vegas, Henderson, Boulder City, all over. What sets us apart is that we are focused. What I have been finding in my research, is that a lot of bounce house companies, they don't really have business philosophies, they'll just deliver bounce houses, and that's it. Our goal is safety, cleanliness and customer service, but there is also other things; like we pride ourselves on being on time, for all deliveries. Customers really like and appreciate this about us. We are always good at communicating with our customers previous to their event. We are licensed and ensured, and customer service is always a priority for us. Unlike other bounce house businesses you may find on Craigslist. This is why a lot of people get cancellations from these bounce house rentals from Craigslist the day of their event. A lot of time when people are planning their parties and events, it can be very stressful. We're planning parties for our kids, the last thing we want is for the main attraction to be cancelled at the last minute, then the customer will have to try and scramble to find another company. We really take this into consideration, we take this to heart, we want our customers to feel accommodated, we want to make sure they feel like their guests are happy, we want to make this stress free for them. What is the number 1 way you currently bring in new customers? We get our name out there by a lot of online advertising to get the business out there, like yelp which is a great thing for us. We currently have 5 star reviews across the board and we are also highly rated on Google. Word of mouth. We really take to heart that the best compliment is referral. We always want to make sure our repeat customers are always happy since we get a lot of repeat customers. We also a punch card system, which after 4 deliveries you get rewards. You make a lot of good connections along the way. Its always great to see a customer again, you become friends. Has the Internet played a big roll in your business as it has become more prevalent? Oh absolutely, this is where we are able to get the initial lead. They make just do a Google search "Bounce House Las Vegas" and we are one of the first companies to pop up on the search engine. However I don't like to focus on that, I just think its a good way to get your foot in the door, from there is where you are able to connect with your customer. When a customer calls us, we make the booking process easy and we are accommodating as much as possible, and we can keep the communication lines open from the booking process up until their event. We also have a follow up process after the event. If you had to look 6 months to a year into the future where would you like to see your business? What is your dream? I would love to have all the staff, because I would love to run my own company full time. As far as my position, I want to be able to keep in contact with the customer. This is what I enjoy the most. I'm looking for quality staff to help me with the work load once we get to the event. I would like to be running the business, client contact because these are usually big events and we feel honored to be apart of this. Its so rewarding to see their children jumping around having fun.  A Bounce Above The Rest: Phone : 702-907-5544 Website: www.bouncehousevegas.com Email: sales@bouncehousevegas.com Instagram: www.instagram.com/bouncehousevegas/ Thank you Gary from A Bounce Above The Rest for sharing your story of success with the Las Vegas Business Review and our community.
 Strolling around Henderson and online in Facebook groups, I always see these DELICIOUS looking, Chocolate covered Peanut Butter Balls. Seriously, who doesn't love Peanut Butter?! I also see people ranting and raving online about how good these are... They are the perfect little gift or a great accessory to a sweets table at a Party or an Event. Let me introduce you to Sheri, The cute and bubbly owner / baker of Sugar and Spice, Peanut Butter Balls. So, Tell me about your business. What does Sugar and Spice offer its clients? We offer Chocolate Peanut Butter Balls that are available for individual orders and in local retail venues. Currently, product can be found at Slice 19 at the Chimera Golf Course, Vegas Valley Winery, Desert Wind Coffee Roasters, Sambalatte at Boca Park, Seasons Grocery in Lake Las Vegas, Artisanal Foods, Lily Coffee at Fashion Show Mall, Central Coffee Shop, and Khoury’s Fine Wine. We are growing with new accounts daily and I am so grateful to those retail shops that support small business and working with Sugar and Spice. Starting this month, we will have Peanut Butter Balls at local events. You can find us at the upcoming Black Las Vegas Food Festival, LV Craft Shows and Shop Small Henderson. When did it start? What year? Sugar and Spice began in Ventura County, California, in 2017 as a side hustle. With some encouragement from some small shop owners and Chamber of Commerce members I decided to get licensed and turn it into a small business. After moving to Vegas in 2018, I acquired all licensing through the Southern NV Health District and began again in May of 2019 here in the Las Vegas Valley. What was it that made you want to start this business? After first relocating to Las Vegas, I ended up working for two companies out here with the highest employee turnover rate ever! After that second position, I took this as a sign from the universe that I was meant to start up Sugar and Spice here in Vegas and I did just that! I drove away from that last position with a plan already in mind! What was the toughest thing you went through when opening? The toughest task so far has been just to get the brand name recognized as something that people want to try. With food, once people try it and like it, then they're hooked, but the challenge can be getting product out there and visible enough that people want to give something new a try. A lot of the stores are doing reorders and selling to people who have purchased once and return to continue purchasing again. What is the toughest part about having a business in 2019? As a new business the toughest part has been getting beyond my output expenses exceeding my input. Having the patience in knowing that eventually it will pick up, but at first it starts out slow has just been a constant reminder that I need to keep plugging along and not lose faith or focus. What is the number one way you currently bring in new customers? I hit the ground running. I am contacting store owners, shop owners, food and beverage managers, or distributors to set up one-on-one appointments and meetings just to get them to sample and try the Chocolate Peanut Butter Balls. I meet with them, share a sample box and then we go from there. Are you doing this all on your own? I am the chief salesperson. I am the CFO, CEO, Head Baker, Director of Purchasing, Community Liaison, Manager of Charitable Giving, bookkeeper, accountant and janitor. I have however, been extremely blessed to have wonderful friends that have given of their amazing time and talent in design, photography, and just general cheerleading! It has also become a family affair at times, with my youngest daughter assembling boxes and my oldest daughter becoming quite savvy as the appointed Director of Social Media, with all payment in the form of Chocolate Peanut Butter Balls. I like people and I love talking with people and connecting; therefore I attend a lot of networking events, entrepreneur meetings and business activities where I can collaborate with others. I also always have samples which are rarely turned down. Has the Internet played a big role in your business as it has become more prevalent? I think the first place people go is social media so in this way the internet has helped in terms of posting photos of product, making announcements, offering specials, or gaining followers. I also think it helps as a constant reminder for everyone with regular posts to simply give a, "Hi! I'm here!" message. Doing “live” posts or give aways seems to be another reminder to those looking at social media; If you need something for a party, I'm here ... If you need gifts, I'm here ... holiday gatherings, I'm here. It just serves as a continuous way to remain visible. I also just posted on a holiday website for online orders to be shipped out nationwide which is just another way the internet is serving a great purpose. If you had to look six months to a year into the future, where would you like to see your business? Right now, it’s just Chocolate Peanut Butter Balls that I want to push out first. Eventually I'd like to add in a white chocolate or maybe do something with a protein powder. I get a ton of suggestions from people; Keto, vegan, gluten free, sugar free, the list goes on, but right now it’s all just the real deal. That’s what makes these Chocolate Peanut Butter Balls so GOOD! I would like to maybe venture into CBD eventually and see where that could go as well. I think they would sell quite well in that arena. My ultimate goal is to be in big brand stores. I would love to see my product in Starbucks! I would love to see Sugar and Spice Chocolate Peanut Butter Balls in Whole Foods, Sprouts, or Trader Joes. As far as my role, I would be perfectly happy and content just being in the kitchen and having someone else doing sales and meetings, purchasing, accounting and everything else that goes along with running a business. I’d like to create a team. I'm more of a creative person, more so than a logistics person. After being in my previous employment positions and seeing how people were treated, I want to be the complete opposite as a business owner. I want to treat people the way employees should be treated. My hope is that people to want to come to work and they feel that they're valued and an expert in what they do. My hope is that I will be able to create an environment in which employees can feel part of a team in knowing that they're creating the best well-being for themselves and for the company as a whole. I’d like to create an entire charitable giving side and know that funds set aside for these purposes are truly going to local outreach and community organizations to help those in need. This has been a huge motivator for me from the get-go. I recently came to the realization that I can give small now, knowing that as the company grows, so too, can the giving. Participating in small local events with donations and sponsorships has been very rewarding in knowing that I am making the decisions with full authority to have Sugar and Spice take part in making a difference and giving back. I’m looking forward to what lies ahead! As a result, I am pushed harder and further each day and learning as I go. I stay humble. I try to surround myself with those that are positive and encouraging and I go to work each day letting my faith in what is yet to come, be bigger than any fear.  Here is their contact information: Phone : 805-404-1323 Website: https://sherilong.wix.com/sugarandspice Email: sugarandspicesales@outlook.com Facebook: www.Facebook.com/Sugarandspicesales/ Instagram: www.instagram.com/sugarandspicelasvegas/ Thank you Sheri from Sugar and Spice, Peanut Butter Balls for sharing your story of success with the Las Vegas Business Review and our community.
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