So let’s start with you are you from this local area?
I'm originally from Ohio.
Tell me about your business. What does your company offer its clients?
We offer hair care, nail care, facials, massage, waxing including body waxing makeup, and retail products. We are a full-service salon.
When did you start your business?
April 22, 2017. We were previously in the Boulevard Mall. We were asked to come to the Renaissance Hotel to provide multiple services.. We service Las Vegas and Henderson area.
What made you decide to start your own business vs. working for somebody else? When did you begin your business?
I have been in this industry since 1982. I opened my first salon in 1984. I am very familiar with this industry and the need for good quality personal services.
Looking back, what was the most difficult challenge you had to face?
The construction process was insane. It was projected to be completed by March 19 but was not complete until September 3. It was difficult. There were a lot of unnecessary delays. It was a challenge for me to keep the brand alive during that process because I was not able to operate in the Boulevard Mall after January 18 and because of our contract restrictions. That was the most difficult part.
How many square feet is your salon?
1500 sq feet . It’s pretty much like a salon and day spa.
What do you feel is the toughest part right now in having a business in 2019?
You have to keep up with the employment laws vs contractors. I would say the different laws that pertain to business owners either employment laws or tax laws, all the ins and outs of that is really complicated.
If a potential customer has to pick from 3 different businesses providing what you provide, what would make your company really stand out, and they choose your company over the others??
We are multi-cultural. We do all ethnicities and we provide a wide range of services. We are a true full-service salon.
What is the number 1 way you currently bring in new customers?
We have reviews on yelp, google, and trip advisor. We offer such good customer service that I have actually gotten clients who are repeat visitors from Hawaii, Canada, Mexico, and all over the world as far away as Egypt. A customer is invaluable. Your staff is invaluable. You have to create a culture that addresses both. You have to take good care of your team and take good care of your customers.
Has internet technology played a big part in your growth, and making your company more successful??
The internet is invaluable to any business nowadays. It has been interesting learning the ins and outs of quality SEO, website, and back-end. I have really gotten into it the last couple of years. Internet is the only way. It’s all about internet and technology today.
Do you have SEO for your website or do you mostly use reviews from google and yelp?
Yes, we do. We have all together right now like eighty reviews but we are trying to get into the hundreds. We are constantly asking for feedback whether it’s good or bad. It will help to improve our business.
Do you have Instagram posting as well?
Yes, we do. I just started it recently. I’m a bit older so all of this new technology is hard but I am getting used to it.
Do you own the website or do you have some one that does it?
I do it all myself.
Where do you see your business in the next year? What is your dream? What Role do you play?
All my life my Dad would tell me that I needed to be a manager in management. To step away from the chair. I used to get offended when he would tell me that because doing hair has always been my passion. I have loved it since I was five years old. As I get a bit older I kind of understand what he was saying. I do anticipate being less hands on physically in the salon, operating behind the chair and be more out in the world creating other opportunities. I plan on very soon opening the cut and color salon and bath house in West Las Vegas.
Are you planning on opening a chain of businesses?
Not really a chain, more like a couple little links. We anticipate opening up other locations. Eventually opening one in Henderson because I live here.
So, you are planning on stepping more into the management role as your business moves forward?
Yes. It has a lot to do with age. I am fifty-seven years old. To be here physically be present in the salon on a regular basis is taxing. I would like to spend more time on SEO, website, back-end. I am getting better and better at it and the internet is the way to go. I want to make use of my latter years to incorporate some of my visions, ideas that I have had for a long time before it’s too late.
The Cut And Color Lounge:
Phone : 702-837-0388
Thank you Emily at The Cut And Color Lounge for sharing your story of success with the Las Vegas Business Review and our community.
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