 Las Vegas is an icon when it comes to hosting trade shows, conventions, and expositions. Heather Phillips is the proud owner of Booktradeshows LTD. Their business is in Las Vegas off of Windmill Lane and Bermuda Road. Booktradeshows was up and running and legal in February 2019. Heather is originally from Alaska then lived in Washington State for some twenty years before moving to Las Vegas. She has been an entrepreneur and business owner most of her life with experience in the insurance, legal, and mortgage industries, also working street fairs and county fairs and carnivals. Heather admits that she did not choose this business, it chose her. With experience in networking, understanding people and of building trust, while being able to maintain business relationships, Heather fine tunes the customer needs to make it all come together. Booktradeshows.com is a booking company for exhibitor and sponsor booths at trade expos, conventions, and trade events for various profit and non-profit industries. Her services are available within the United States and internationally. Heather operates her company on three cornerstones. The first cornerstone being to develop a positive family orientated working and business relationship with businesses of all sizes. This is to help navigate the world of exhibition hall, booth booking, including brokering and business concierge services. First answer the important question, is the purchase event worth your company’s investment as an exhibitor? Heather believes that in a holistic sense, a customer is not just a company, we become an extension of that company, a division of that company. Booktradeshows.com has relationships with exposition companies and event planners in many different industries, creating more opportunities to reach potential new customers. The second cornerstone is staffing. Where your company does not have staff, we take care of that for you. Workers, artists, entertainers, authors, motivational speakers, whatever your show managers need. Also, if you need printing work, we have local print shops ready to assist. The third cornerstone is we work with businesses to ease the chaos of, and to help navigate the challenges of booth booking. We are here to help companies make informed decisions and create clear solutions. Our event managers get to know you and your company. Together, with our customer service team, all the research is done for you. This way we are making it faster and easier to make decisions and eliminating unneeded and excess expenses. Booktradeshows.com innovation, passion, and superior customer service equals consumer satisfaction and company success. This sets us apart from competing businesses. The biggest challenge was being new to Las Vegas. Even though it is a vast city, Las Vegas is very small in the business sense, a very close-knit community. Another challenge was understanding websites, SEO, google reviews, and social media. Hiring a professional who specializes in this proved to be invaluable. Technology has been the biggest part in allowing access to people across the globe, virtually allowing us to use all of our senses. Most of our new customers come through referrals. Networking is a huge asset! Heather stated, "Next year, 2020, we are going to grow. There are so many trade shows in Las Vegas and there is a lot involved in having access to all the trade shows which is what we provide. The plan is to hire new event managers, more customer service team members, and to move into a bigger building here in town. To continue to work tirelessly, to cultivate new business opportunities while expanding in the global marketplace. Continuing to be a valuable resource to customers and be a bigger impact here in Las Vegas. The most exciting part about 2020 is that Booktradeshows.com has partnered up with a non-profit to do a brand-new format for conventions. A virtual exhibition on behalf of non-profits in building relationships. It will be a ninety-day virtual trade event with some traditional aspects woven into it. This is the wave of the future. Very exciting to be a part of. Technology is changing everything. We will be launching a lot in 2020. Booktradeshows has the experience, knowledge, and skills to help decide first and foremost if the purchase event is worth your company’s investment as an exhibitor, and whether or not a global trade event is for your company." If the answer is yes, this company can make it happen. Bookingtradeshows.com will become an invaluable resource and asset to meet all of your company’s needs. Understand your goals, have a detailed plan, formulate a strategy, establish target markets and destinations that fit your business will help to ensure the achievement of your company’s goals.  BookTradeShows.com: Phone : 702-684-7079 Website: www.booktradeshows.com Email: heather@booktradeshows.com Facebook: www.facebook.com/booktradeshows Instagram: www.Instagram.com/booktradeshows Thank you Heather at BookTradeShows.com for sharing your story of success with the Las Vegas Business Review and our community.
 So let’s start with you are you from this local area? I'm originally from Ohio. Tell me about your business. What does your company offer its clients? We offer hair care, nail care, facials, massage, waxing including body waxing makeup, and retail products. We are a full-service salon. When did you start your business? April 22, 2017. We were previously in the Boulevard Mall. We were asked to come to the Renaissance Hotel to provide multiple services.. We service Las Vegas and Henderson area. What made you decide to start your own business vs. working for somebody else? When did you begin your business? I have been in this industry since 1982. I opened my first salon in 1984. I am very familiar with this industry and the need for good quality personal services. Looking back, what was the most difficult challenge you had to face? The construction process was insane. It was projected to be completed by March 19 but was not complete until September 3. It was difficult. There were a lot of unnecessary delays. It was a challenge for me to keep the brand alive during that process because I was not able to operate in the Boulevard Mall after January 18 and because of our contract restrictions. That was the most difficult part. How many square feet is your salon? 1500 sq feet . It’s pretty much like a salon and day spa. What do you feel is the toughest part right now in having a business in 2019? You have to keep up with the employment laws vs contractors. I would say the different laws that pertain to business owners either employment laws or tax laws, all the ins and outs of that is really complicated. If a potential customer has to pick from 3 different businesses providing what you provide, what would make your company really stand out, and they choose your company over the others?? We are multi-cultural. We do all ethnicities and we provide a wide range of services. We are a true full-service salon. What is the number 1 way you currently bring in new customers? We have reviews on yelp, google, and trip advisor. We offer such good customer service that I have actually gotten clients who are repeat visitors from Hawaii, Canada, Mexico, and all over the world as far away as Egypt. A customer is invaluable. Your staff is invaluable. You have to create a culture that addresses both. You have to take good care of your team and take good care of your customers. Has internet technology played a big part in your growth, and making your company more successful?? The internet is invaluable to any business nowadays. It has been interesting learning the ins and outs of quality SEO, website, and back-end. I have really gotten into it the last couple of years. Internet is the only way. It’s all about internet and technology today. Do you have SEO for your website or do you mostly use reviews from google and yelp? Yes, we do. We have all together right now like eighty reviews but we are trying to get into the hundreds. We are constantly asking for feedback whether it’s good or bad. It will help to improve our business. Do you have Instagram posting as well? Yes, we do. I just started it recently. I’m a bit older so all of this new technology is hard but I am getting used to it. Do you own the website or do you have some one that does it? I do it all myself. Where do you see your business in the next year? What is your dream? What Role do you play? All my life my Dad would tell me that I needed to be a manager in management. To step away from the chair. I used to get offended when he would tell me that because doing hair has always been my passion. I have loved it since I was five years old. As I get a bit older I kind of understand what he was saying. I do anticipate being less hands on physically in the salon, operating behind the chair and be more out in the world creating other opportunities. I plan on very soon opening the cut and color salon and bath house in West Las Vegas. Are you planning on opening a chain of businesses? Not really a chain, more like a couple little links. We anticipate opening up other locations. Eventually opening one in Henderson because I live here. So, you are planning on stepping more into the management role as your business moves forward? Yes. It has a lot to do with age. I am fifty-seven years old. To be here physically be present in the salon on a regular basis is taxing. I would like to spend more time on SEO, website, back-end. I am getting better and better at it and the internet is the way to go. I want to make use of my latter years to incorporate some of my visions, ideas that I have had for a long time before it’s too late.  The Cut And Color Lounge: Phone : 702-837-0388 Website: www.thecutandcolorlounge.biz Email: emilydmatthews111@gmail.como@VegasDPC.comnfo@VegasDPC.com Instagram: www.instagram.com/thecutandcolorlounge/ Thank you Emily at The Cut And Color Lounge for sharing your story of success with the Las Vegas Business Review and our community.
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